Let's Talk a Little Shop | ASD Market Week
Welcome to Let’s Talk A Little Shop, a podcast created by ASD Market Week. Let’s Talk A Little Shop aims to help small retailers navigate the rapidly changing digital and real world landscapes. Whether you own a brick and mortar store or an etailer, we’ll provide tangible strategies to keep your cash register ringing.
Let's Talk a Little Shop | ASD Market Week
Using Merchandising to Navigate Recession and Generate Stealth Revenue
Using Merchandising to Navigate Recession and Generate Stealth Revenue
In this episode, we speak with Joe Baer, the founder of Zen Genius, a visual merchandising and events firm. In the past, we’ve worked with Joe to create amazing guides and videos on merchandising for the ASD Market Week community.
In this interview, Joe Baer talk to retailers about:
🧥 Bridging the in-store experience to the online experience
👔 How showrooming is making a comeback to help with supply shortages
👖 How visual merchandising is getting grand in order to inspire purchases
🛍 Getting creative with how you use your space
👜 Holding events and educational classes in your store
🏺 Partnering with local vendors to create seasonal popups
🧸 Creating non-traditional sales to move overstocked and past season merchandise
Finding fun ways to tell new stories about merchandise that just isn’t moving
Read the full article: https://asdonline.com/blog/brick-and-mortar/using-merchandising-to-navigate-recession-and-generate-stealth-revenue/