Using Merchandising to Navigate Recession and Generate Stealth Revenue

Using Merchandising to Navigate Recession and Generate Stealth Revenue

In this episode, we speak with Joe Baer, the founder of Zen Genius, a visual merchandising and events firm. In the past, we’ve worked with Joe to create amazing guides and videos on merchandising for the ASD Market Week community. 

In this interview, Joe Baer talk to retailers about:

🧥 Bridging the in-store experience to the online experience

👔 How showrooming is making a comeback to help with supply shortages

👖 How visual merchandising is getting grand in order to inspire purchases

🛍 Getting creative with how you use your space

👜 Holding events and educational classes in your store

🏺 Partnering with local vendors to create seasonal popups

🧸 Creating non-traditional sales to move overstocked and past season merchandise

 Finding fun ways to tell new stories about merchandise that just isn’t moving

Read the full article: https://asdonline.com/blog/brick-and-mortar/using-merchandising-to-navigate-recession-and-generate-stealth-revenue/