Let's Talk a Little Shop | ASD Market Week
Mastering Retail Merchandising | DeAnna McIntosh | ASD Market Week
Welcome to Let's Talk A Little Shop, a podcast created by ASD Market Week. Let's talk a little shop aims to help small businesses navigate the rapidly changing retail landscape, whether you own a brick and mortar store or are an online seller (or both) this podcast provides tangible strategies to keep your cash register ringing.
I sat down with DeAnna McIntosh of Retail Evolved in order to discuss the lost art, and science, of merchandising. What started as detailed discussion on planning, trends and in-store selling quickly became something much, much more. In this episode, we discussed over 17 ideas and strategies for retailers in under an hour. Listen in to learn about:
- E-commerce and the truth about your conversion rates.
- How the problem isn’t your marketing, it’s your merchandising.
- Why and how merchandising became a lost art and science.
- How to look at merchandising as the operational system for the back office part of your business.
- How to get your products to the right people.
- Why your retail business needs to solve a specific problem for your customers.
- How can to serve your customer at a deeper level
- Why know your customer will put you 10 steps ahead of your competition.
- Creating a better merchandising experience through headless commerce.
- Using apps and creating services for customer retention.
- Finding alternative uses for your store.
- Rethinking your product mix.
- Pricing and sales in time of inflation.
- Standing for something and having a mission.
- Becoming a staple in your community.
- Adding services that solve customers' needs.
- How to Create a VIP Day that also moves retail inventory.
About Deanna McIntosh:
You can find DeAnna at DeAnnaMcIntosh.com or RetailingEvolved.com, and on all social platforms at @DeannaJMcIntosh. You can learn about her Retail Business VIP Day as well.
Learn more about ASD Market Week:
To learn more, visit ASDOnline.com. You can also register for our next show. Get the transcript and read the full interview here.
Welcome to Let's Talk A Little Shop, a podcast created by ASD Market Week. Let's talk a little shop aims to help small businesses navigate the rapidly changing retail landscape, whether you own a brick and mortar store or are an online seller (or both) this podcast provides tangible strategies to keep your cash register ringing.
I sat down with DeAnna McIntosh of Retail Evolved in order to discuss the lost art, and science, of merchandising. What started as detailed discussion on planning, trends and in-store selling quickly became something much, much more. In this episode, we discussed over 17 ideas and strategies for retailers in under an hour. Listen in to learn about:
- E-commerce and the truth about your conversion rates.
- How the problem isn’t your marketing, it’s your merchandising.
- Why and how merchandising became a lost art and science.
- How to look at merchandising as the operational system for the back office part of your business.
- How to get your products to the right people.
- Why your retail business needs to solve a specific problem for your customers.
- How can to serve your customer at a deeper level
- Why know your customer will put you 10 steps ahead of your competition.
- Creating a better merchandising experience through headless commerce.
- Using apps and creating services for customer retention.
- Finding alternative uses for your store.
- Rethinking your product mix.
- Pricing and sales in time of inflation.
- Standing for something and having a mission.
- Becoming a staple in your community.
- Adding services that solve customers' needs.
- How to Create a VIP Day that also moves retail inventory.
About Deanna McIntosh:
You can find DeAnna at DeAnnaMcIntosh.com or RetailingEvolved.com, and on all social platforms at @DeannaJMcIntosh. You can learn about her Retail Business VIP Day as well.
Learn more about ASD Market Week:
To learn more, visit ASDOnline.com. You can also register for our next show. Get the transcript and read the full interview here.